First of all, developing and promoting websites IS our business. You won't find us selling anything and everything, offering SEO services on the side only because we bought a piece of software. If it were that easy, you could just buy the software and do it yourself.
Secondly, we are native-English speakers and writers who live and work in US (OK, I speak Texan, but most consider Texan to be somewhat of a form of English). When you understand what Google wants, especially the US version of Google, then you will know why it is important to be able to communicate with other native-English speakers. What is published on the Internet on your behalf must represent you and your website in the best light. Take a look at some of the other SEO service listings and you will quickly see what we mean.
Most important, we only use Whitehat SEO techniques. The services we offer to others are what we actually use ourselves. We are always testing our own sites to find what works and what doesn't and tweaking our techniques until we get optimal results. You benefit from our skill and experience.
Our company's reputation for success is built on using ethical, effective and proven SEO tactics that consistently achieve prominent rankings across Google, MSN (Bing) & Yahoo! Search Engine Optimization (SEO) is a broad term which basically means optimizing your website through on-page and off -page factors to get you high rankings in the search engines.
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When you become our client, we take an overall, comprehensive approach to positioning your website on many different platforms to grab all the free traffic you can from Bing ®, Yahoo ®, Youtube ®, Facebook ®, Twitter ®, and everybody else while you're there. And that's where we come in. For example, Youtube® is now one of the most heavily searched sites for information on the Internet. .
The point is, whether you use us or not, don't neglect the other sources of FREE traffic when planning your website promotion. |
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Google ® is still the king of the search engines. However, you should also know that it is just not being on the first page of the SERPs, but where you are on that page that brings you the greatest number of visitors in terms of FREE traffic. |
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There is no question of the importance of getting your website on the first page of Google ® Search Engine Results Page (SERPS). However, as the graph to the right shows, being in the first position on page one gets about 42% of the traffic, position two gets almost 12% and so on down the page. When you look at page two, you will notice that all 10 positions combined only get about 10% of the search traffic. |
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To understand why, look at the chart below. It tracks the eye movements on a page. Notice how the first 2 positions are looked almost equally, yet the first position gets 56.36% of the clicks while position #2 only gets 13.45% of the clicks. Even though the further down the page you go the percentage of clicks drops dramatically, the sheer volume of searches means that only 2% of the clicks can mean thousands of FREE visitors from the search engines every month if not daily. |
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Your goal, then, should be more long range. Sure you want to get on the first page of the Google SERPs, but you also want to move up that page. And you don't want to leave any money on the table by neglecting all of the FREE traffic sources that are available to you.
Beware : Another important factor in understanding SEO is that NO one can give you a guarantee that he/she will rank you on top for a very competitive keyword because of the dynamic nature of the search engines. This does not means that we cannot deliver the results, we have clients who are earning thousands a day and who have experienced a many-fold increase in the business.
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IS IT AS EASY TO GET ON THE FIRST PAGE OF GOOGLE AS SOME SELLERS MAKE IT SOUND?
The short answer is Yes and No. The problem with most of the SEO promotional packages you see offered to get you on the first page of Google is that, sure they will get you there, but they won't keep you there. They just can't. Because I will come along and knock their guy off, then they will knock my guy off, everybody else is fighting to knock the other guy off. I know it, they know it, and now you know it, too. Your plan needs to be not to just get there, not to just stay there once you get there, but to move up the page once you are there.
WHAT IS THE DIFFERENCE BETWEEN WHITEHAT SEO AND BLACKHAT SEO?
Whitehat SEO (also referred to as Ethnical SEO) involves using strategies, techniques and tactics that focus on a human audience as opposed to trying to manipulate search engine bots or spiders. It is mostly used by those who intend to make a long-term investment in their website. Persons who use Whitehat SEO follow search engine rules and policies, focusing on relevancy and organic ranking such as using keywords and keyword analysis, link building to improve link popularity, and writing content for human readers.
Blackhat SEO (also referred to as web spamming) involves the use of overly-aggressive strategies, techniques and tactics that focus only on search engines and not a human audience with the intent to deceive the search engine bots or spiders. This is usually accomplished by using specific software with the intent of spamming forums, blogs, social bookmarking and in some cases spamming Web 2.0 sites. Blackhat SEO is more frequently used by those who are looking for a quick fix to SEO with the full knowledge that their efforts are temporary as they are discovered and removed. Persons using Blackhat SEO can expect short-term results, if any, and that their (or their client's) websites will be deindexed and most likely banned by the search engines.
WHAT IS THE GOOGLE FARMER OR PANDA UPDATE?
On February 23, 2011 Google rolled out an algorithmic update known as Google Farmer(a.ka. Panda), creating a massive change to it's search engine ranking query results. The intent was to "weed out" the websites that had been "gaming" the system or reusing others' content instead of producing content useful to consumers. The Farmer update took aim at content farms, those that produce low-quality information or republish content for the purpose of generating revenue that is often in the form of advertising.
Google has also indicated that this is the first of about 500 updates they will be doing this year, in other words, they are serious about weeding out the junk.
The reason Google made such a dramatic change to how it ranks Web sites is simple: too many so called SEO professionals learned how to make low-quality writing more visible than quality content. Instead of preparing Web pages designed to benefit readers, content farms were manipulating the earlier algorithm by writing for search engines and not human readers.
Suddenly a lot of so-called trusted sites" like the major article directories and hub pages were devalued by Google. The result? Those who relied on these trusted sites" by submitting articles to hundreds of directories are now clueless on what to do next, since their system that worked so well for the past few years are now plain useless.
Those of us who did not fall into the temptation to build sites based on "crappy" content not only survived but saw dramatic increases in our rankings.
DOES THE AGE OF A WEBSITE MAKE A DIFFERENCE IN SEO RESULTS?
The short answer now seems to be "Yes", if the website is less than a year old. Here is what our testing has shown.
Google is apparently using its penalty filters more strictly now than it did in the past. In times past it was fairly easy to get a new website ranked, just make sure it had plenty of backlinks to it. However, now It seems that if you build a few suspicious links with optimized anchor text, you'll get slapped by a penalty filter before you can say backlink.
This seems to defy Google's own stance against "Google Bowling", the practice by Blakhatters to spam backlinks to a competitor's site in order to knock them off. In the past, Google recognized this very real practice and therefore tended not to severely penalize a website just for getting a large number of backlinks too quickly. It may not have recognized them all, or ignored most of them, but it would not penalize the website. However, Google presently seems to apply a penalty to new sites & those whose age is measured in months rather than years. It's like Google is putting new websites on "probation" for 12 months, and those over a year getting more of a pass to avoid "Google Bowling". Fair or not, Google's algorithm essentially prevents new sites ranking for competitive phrases.
To avoid being penalized new sites should be cautious regarding aggressive link building. If you have a new website you will want to get a few older, more established websites to vouch for you.
If you are going to use outside SEO service providers, make sure you are working with someone who keeps current on the latest Google updates.
WHY DO YOU SAY THAT LINKWHEELS ARE USELESS AND DANGEROUS?
A Link Wheel is basically a set of web 2.0 properties interlinked in a "wheel" structure, all promoting a page which is the focus of that particular "wheel", often called the "money site".
Web 2.0 properties typically refer to high Page Rank social sites like HubPages, Zimbio, Wikispaces, Google Account, Wetpaint, WordPress, Quizilla, MSN Spaces, LiveJournal, Xanga, Blog.com, Ning, Jimdo etc.
Here are a couple of problems with most common Linkwheels:
1. Linkwheels leave a "footprint" making it easy for Google to find your main site and all the sites linking to it. If the sites linking to it are simply "content farms", and they will be if you are building the links automatically with software, then not only will Google devalue your backlinks but there is a very good chance your main website will get deindexed, basically putting you out of business.
2. The Web 2.0 platforms (Wordpress.com, etc.) simply delete the accounts that are not maintained with new content frequently being added. In fact, most of the Web 2.0 type sites are deleted within a week to ten days of being set up because they have become adapt at spotting the new accounts that were only set up for the purposes of establishing a Linkwheel. Like Google, these sites only want quality and useful content placed on their platforms.
The reason they delete the accounts is that most of the Linkwheel creators are using software to automate the distribution of content like cheap candy at a local parade. While this may seem like a good idea to some, it always results in diminished quality; both your content and the sites it appears on. Poor quality is not something lost on search engines like Google. Quality and relevancy play a big part in your page ranking, so it is in your best interest to make sure your quality is not watered down.
WHAT ABOUT BACKLINKS FROM "AUTHORITY" FORUM PROFILES?
Don't fall into the trap of thinking that a link in your signature of a profile, no matter how high the PR of the main site is, has any value. Especially those that are created with blackhat SEO software like Xrumer. You have seen the listings for these kind of links many times, promising 10,000 "authority" backlinks for $10 to $15, etc.
Some of these services tell you that you will get 3 and sometimes as many as 5 backlinks for each forum profile account they create for you. When you learn the truth you will never fall for these promises again.
I do not make these comments thoughtlessly, or as unsubstantiated opinion. Not only do we test different methods on our own sites to see what works, but we also test along with some of our insider associates. Here is what our test show regarding backlinks from Profiles:
First of all, every backlink in your profile signature after the first carries much less weight than the one preceding it. In addition, the first link in your signature carries less link "juice" with additional links than it would if were the only one in your signature. So, if you decide to continue using this kind of link building strategy after you see what we have to say, then at least only include one url link per profile signature. If you are going to have them use 3-5 url and/or anchor text combinations for backlinks, make sure they rotate them so only one shows up in each profile signature.
Using a detailed link analysis tool that was built to scrape each and every profile url created by the blasts services we have found that about 40-50% of the links from the link blasters are DOA and the remaining have way too many repeated profile urls on the list of thousands of blasts.
After filtering out the DOA and the duplicate sites, even a moderated Xrumer blast of 2,000 links a day is more like 250-300 when all is said and done, and Google is ignoring those 2,000 or 300 a day anyhow. Pinging doesn't help, so don't buy into that story. Google has been ignoring these kinds of backlinks long before the new Farmer/Panda update came out. They consider it link spamming and your site can be hurt by these tactics.
Generally speaking, profile backlinks are OK for aged websites but are a waste of time (and money) for newly-launched sites and those sites less than 6 months old.
Profile backlinks work best:
When you carefully choose the keyword/anchor text (not broad term keywords)
When you point the keyword anchor text to inner pages that are related to the keyword
When your sites ALREADY are between page #1 to page #5 of the SERPs
Google will expect to see some backlinks to your site from a handful of well-moderated forums, especially when they member of the forum as participated in some of the discussions, but not thousands found only in the signatures of suspiciously non-participating member profiles.
WHAT ABOUT BACKLINKS FROM BLOG COMMENTING?
Same thing as the profiles, just another form of link spam and ignored by Google if your lucky, if Google does not ignore them it can hurt you.
Why? Consider the typical blog comment, it looks something like this: "cul site dud, checkout what I am selling here" with a link to their own site. They are generated by blog commenting services who have outsourced the work to non-native English speaking people, usually from Southeast Asia, who are using software to find and post to non-moderated blogs. The non-moderated blogs have thousands of similar comments and every post.
Moderated blogs delete those comments within the first week, reporting them as spam to other blogs, which means that your website is soon identified with the spammers.
Based upon what you have already learned above, what do you think is the least Google will do? Yes, they will ignore them. The worst thing they will do is deindex your website.
It is natural to see some backlinks from a few well moderated blog comments, and Google will expect to see some, but as with the forum profiles, not thousands of "spammy" comments.
DO FOLLOW VS. NO FOLLOW--WHAT IS BEST?
The answer may surprise you, it is not what most people will tell you. The question you need to ask yourself is what kind of backlinks looks natural? Do you think it is natural to only have "Do Follow" links? Nope, and neither does Google, and they are checking for both kinds. Hopefully, by now you are seeing a trend, all link building activities you perform must appear to be natural and not contrived.
WHAT ABOUT SUBMITTING ARTICLES TO HUNDREDS OR THOUSANDS OF ARTICLE DIRECTORIES?
I will let Google answer you directly.
Google lists the following as questions that one could use to assess the quality of a page or an article :
Would you trust the information presented in this article?
Is this article written by an expert or enthusiast who knows the topic well, or is it more shallow in nature?
Does the site have duplicate, overlapping, or redundant articles on the same or similar topics with slightly different keyword variations?
Would you be comfortable giving your credit card information to this site?
Does this article have spelling, stylistic, or factual errors?
Are the topics driven by genuine interests of readers of the site, or does the site generate content by attempting to guess what might rank well in search engines?
Does the article provide original content or information, original reporting, original research, or original analysis?
Does the page provide substantial value when compared to other pages in search results?
How much quality control is done on content?
Does the article describe both sides of a story?
Is the site a recognized authority on its
Is the content mass-produced by or outsourced to a large number of creators, or spread across a large network of sites, so that individual pages or sites don't get as much attention or care?
Was the article edited well, or does it appear sloppy or hastily produced?
For a health related query, would you trust information from this site?
Would you recognize this site as an authoritative source when mentioned by name?
Does this article provide a complete or comprehensive description of the topic?
Does this article contain insightful analysis or interesting information that is beyond obvious?
Is this the sort of page you'd want to bookmark, share with a friend, or recommend?
Does this article have an excessive amount of ads that distract from or interfere with the main content?
Would you expect to see this article in a printed magazine, encyclopedia or book?
Are the articles short, unsubstantial, or otherwise lacking in helpful specifics?
Are the pages produced with great care and attention to detail vs. less attention to detail?
Would users complain when they see pages from this site?
The company is careful to note that it s not disclosing actual ranking signals used in its algorithms, but these questions will help you step into Google's mindset. These questions are things that Google says it asks itself as it writes algorithms.
WHAT ABOUT PINGING YOUR BACKLINKS?
You can ping until your eyeballs pop out, but you cannot make Google index your links by pinging. The only way you are going to get Google to pay attention to your backlinks is to give Google what it wants, quality content. You can't do that with a piece of software.
WHAT ABOUT THE SERVICES THAT PROMISE TO GET YOUR WEBSITE ON PAGE ONE OF GOOGLE AUTOMATICALLY SIMPLY GETTING YOU THOUSANDS OF BACKLINKS FROM OTHER WEBSITES?
As usual, common sense should prevail. If it was that easy and cheap everyone would be doing it, but wait, how can everyone be on page one at the same time? You are correct, they cannot.
Here is what Google says about those services:
Google's Webmaster Guidelines
"Have other relevant sites link to yours....Don't participate in link schemes designed to increase your site's ranking or PageRank"
However, those selling automated link exchange programs conveniently overlook the second comment from the Guidelines.
Comments on Link Exchanges by Matt Cutts in his Blog (From Wikipedia: Matt Cutts works for the Search Quality group in Google, specializing in search engine optimization issues. He is well known in the SEO community for enforcing the Google Webmaster Guidelines and cracking down on link spam. Cutts also advises the public on how to get better website visibility in Google as well as webmaster issues in general, and is generally an outspoken and public face of Google.)
From Matt Cutts Blog. This is in the comments.
"BTW, CrankyDave, your site seems like an example of one of those sites that might have been crawled more before because of link exchanges. I picked five at random and they were all just traded links. Google is less likely to give those links as much weight now. "
"I'd think about the quality of your links if you'd prefer to have more pages crawled. As these indexing changes have rolled out, we've improving how we handle reciprocal link exchanges and link buying/selling."
"Circling back to folks who just had comments approved. Joe Hayes, it s not that reciprocal links are automatically bad. It s more that many reciprocal links exist for the wrong reasons."
From Webmaster Central Blog
"Getting your site indexed Don't engage in link exchange schemes. Be aware that link exchange programs or deals that promise to boost your site visibility with a minimum effort might entail some corrective action from Google. Our Google Webmasters Guidelines clearly address this issue under "Quality Guidelines basic principles". Avoid engaging in these kind of schemes and don't build pages specifically for exchanging links. Bear in mind that it is not the number of links you have pointing to your site that matters, but the quality and relevance of those links. "
"How to link in order not to violate Google's webmaster guidelines? If you want to increase your PageRank and to improve your position in the SERPS, you should always be thinking about your visitors needs. This refers to content as much as to linking. How to create relevant links? The best way to gain relevant links is to create unique, relevant content that can quickly gain popularity in the Internet community, especially among those who are interested in the topic, such as blog publishers. "
WHAT IS THE DIFFERENCE BETWEEN SEARCH ENGINE OPTIMIZATION (SEO) AND SEARCH ENGINE MARKETING (SEM)?
Generally, SEO is thought of as the process of optimizing or structuring a website (text, titles, meta tags, alt tags, etc) so that the search engines will assign a good rank to the site for specific search terms.
SEM can be thought of as th e"paid" part of services available from the search engines, like paying to be included in their directory (the Yahoo Directory for example) or the paid ads that show up on the search results pages. SEM is a continuous task requiring constant monitoring to be effective. SEM can also include Social Media Marketing (SMM), that is, using social media to influence consumers that one company s products and/or services are valuable than others.
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